Neither comic has had much time to set up some of the finer details about how Eighth Sin is seen by the populace at large just yet, has it? Guess this is the beginning of setting that in motion, but the next arc of WaR will be what really get it moving.
Like how this place looks now that we see more of it. Also the first we get of this guy's tendency to ramble and force his points on people, though we won't see much more from him just yet.
Here's what Abe had to say -
I don't claim to know anything about what goes inside an ice cream factory but I might have actually seen this somewhere from Batman (the Tim Burton Movie). I assume there can be many uses for giant vats like that and I'm not sure if ice cream goes there or something else but for the moment they seem to be empty or are they? And while Misty freezes, John seems to handle himself pretty well in a freezer.